Period Panties (Menstrual Underwear) Market SWOT Analysis [2023-2030] Evaluating Your Industry Strengths and Weaknesses (2023)

FAQs

What is the future market insights for period panties? ›

According to Future Market Insights (FMI), the period panties market is expected to grow at 15.8% CAGR during the forecast period between 2020 and 2030.

New York, April 28, 2023 (GLOBE NEWSWIRE) -- The global Period Panties Market in terms of revenue was estimated to be worth USD 148.8 Million in 2022 and is poised to reach USD 901.9 Million by 2032, growing at a CAGR of 20.3% from 2023 to 2032.

Period underwear is suitable for working women as it provides comfort and convenience during their work. Moreover, various manufacturers are launching campaigns and expanding their period knickers' reach to consumers and further contributing to the market growth.

Though the period underwear category has gotten more crowded, Thinx continues to dominate in the category it effectively pioneered, according to Molland, who says Thinx holds 70% market share in the U.S. and 40% globally. [Read here on calculating the potential market demand for a product or service.]

Period panties are also known to help with menstrual cramps whereas some women have complained about increased cramping while using tampons. On the flip side, a period panty may not be ideal in case you have a heavy flow. They can also prove to be expensive as compared to sanitary pads and regular underwear.

“Period underwear typically holds somewhere between one and two tampons worth of flow,” Dr. James says.

But the ones that have been done, state that reusable period pants have a lower environmental impact than single use alternatives, like tampons and pads. This is because period panties can last for up to 2 years with proper care. Our period underwear also uses recyclable materials and textiles, like recycled cotton.

We've calculated that switching from single-use products such as tampons to period underwear (worn day and night) will save you a little over $100 every five years.

Why is period underwear so expensive? This is a tricky one. On the one hand, the fact you're buying something reusable and washable intrinsically has a higher cost than buying single-use tampons or pads. Plus, they're designed to last for much longer.

They're Environmentally Friendly

Period undies are reusable, which immediately bumps them up a few pegs on the environmentally-friendly scale. People who have periods use anywhere from 5000 to 15,000 tampons and pads during their lifetime (including the wrappers and applicators).

Do period panties work for urine? ›

The volume of liquid released during a period is far less than that which occurs with incontinence, even the lightest forms of it. So it's unlikely that a period product can provide the same type of absorbency as an incontinence product does.

Yes! Period underwear are designed to replace your use of pads and tampons. They can replace liners, pads, tampons, and cups, or be worn with a tampon or a cup for extra protection.

Thinx had three core goals for the campaign: to introduce the brand to new customers, position it as the go-to option for pads and tampons, and to start a national dialogue about the stigma around menstruation.

Our highest absorbency styles hold up to 5 tampons worth of flow. For most flows, Thinx can last all day! Others may choose to carry an extra pair of Thinx as a backup, just in case! If you're unsure which styles to start with, we recommend taking our Know Your Flow quiz.

28, 2022, could get reimbursed for $7 a pair, for up to three pairs. Thinx underwear generally costs $35. Thinx launched in 2011 with edgy advertising and feminist messaging that found an audience among consumers looking for an alternative to pads and tampons.

They're not as environmentally friendly as a menstrual cup. They need to be washed straight after wearing. You can't simply change them midway through the day (unless you're OK with carrying bloodied undies on the commute home). It's essential to buy the right size to minimise the risk of leakage.

Wearing tight underwear or undies that aren't made of a breathable material, such as cotton, can retain moisture in your genital area and make it easier for bacteria to grow. There's no research on whether going without underwear reduces yeast infection.

Yes, period pants do work for heavy periods, but it's important to choose period pants with extra protection to cope with clots and flooding: extra absorbency. absorbency and waterproof protection to the front and rear waistband.

“The light one will absorb (the same amount as) one tampon and the medium absorbency underwear will list maybe two to five tampons.” Some brands recommend changing period underwear every 12 hours to prevent odor or leakage.

How much blood can period panties absorb? ›

How much blood can they hold? They can hold up to 1 to 2 regular tampon's worth of blood, which is about 10 ml. You can tell they're ready for a change when you see blood at the seams of the underwear, or if they feel wet.

Many of our participants said their period underwear helped them feel comfortable during their periods. “They don't look like you're wearing a pad, it looks just like normal underwear,” one participant said. Convenience. Several participants also highlighted the convenience of period underwear.

Period products are not a luxury item and should be available to everyone who needs them. This is more important than ever as many struggle during the cost-of-living crisis.

What Is Period Underwear? Period underwear is designed to look and feel like regular underwear, but with extra layers and highly absorbent fabrics in the crotch area to absorb menstrual blood.

A: Yes. You can feel yourself bleeding and you feel wet between your labia as the menstrual blood makes its way out. There were times during the day I would feel a gush of fluid, but when I went to the toilet later, the top layer of the underwear had done it's job and taken the moisture away.

No, period undies don't smell. As long as washing guidelines are followed, they shouldn't retain any odour. As with all blood, there may be a metallic smell you notice when you go to the loo but no different to a disposable pad or other period protection.

Marketing Campaigns

Email Marketing and coupons are attractive marketing strategies for Victoria's Secret. Asides from getting a sneak peek of new/upcoming collections, their email subscribers also get newsletters and exclusive coupons with juicy offers.

Before you wash your Thinx, soak them in the sink or a clean tub with one cup of white vinegar and some cold water. Leave them there for about 15 to 30 minutes, then go ahead and throw 'em in the washing machine. You can add a little white vinegar to the wash too, if you think they need it.

Thinx are super simple to care for, so you can use them again and again — just treat your Thinx like you would any other delicates (like your regular undies or bras). Wash before first wear, then after each use.

Can Thinx hold pee? ›

All of the panties can hold up to 6 teaspoons of liquid except the thong, which holds up to 3 teaspoons, according to the website.

However, if you do notice a smell, you can soak them in vinegar or baking soda overnight. This will help to remove any odors. You can also add a cup of vinegar or baking soda to your wash cycle once a week. This will help to keep your period underwear fresh and clean.

You can wear them for up to 12 hours and know that your period flow will be held safely inside. Simply pop them on in the morning and go about your day – whatever activities come your way, they've got it covered.

Yes! I really like this style to wear under dresses and to bed. how much does it hold? Thinx boyshort holds 2 tampons worth of blood.

Thinx Teens undies absorb your flow, control odor, wick moisture, and prevent leaks — so you can feel fresh, dry, and comfy! No pads, tampons, or other period products needed.

But the ones that have been done, state that reusable period pants have a lower environmental impact than single use alternatives, like tampons and pads. This is because period panties can last for up to 2 years with proper care. Our period underwear also uses recyclable materials and textiles, like recycled cotton.

Demand for reusable pads in the Indian market is expected to grow at a prolific CAGR of 15.2% between 2022 and 2032, owing to the growing awareness about eco-friendly menstrual hygiene products, rising government initiatives, and an increase in allergies and UTIs due to the toxins found in disposable sanitary napkins.

Period panties are far superior and eco-friendly when compared to disposable items like tampons or pads. They need to be purchased only once but can be used many times, without the need to buy them again at short notice.

If you're looking to cut back on waste, period panties can be a sustainable and cost-effective alternative to disposable menstrual products like pads, tampons and liners.

Sustainable menstrual products help to reduce solid waste, since even a small tampon applicator can take upto 25 years to break down in the ocean and cause significant environmental damage. Menstruation is a natural anatomical process, and it cannot be emphasised enough – not that one needs to.

Why are period panties so expensive? ›

Why is period underwear so expensive? This is a tricky one. On the one hand, the fact you're buying something reusable and washable intrinsically has a higher cost than buying single-use tampons or pads. Plus, they're designed to last for much longer.

Bottom line: Pads can be useful for light to heavy days, but you have to change them every 3 to 4 hours during the day to avoid discomfort and period odor. They are a good option for bedtime use. They're not so great for the environment and can cause irritation.

These are some of the sustainable menstruation products to pick from: Menstrual Cup: Usually made of silicone, menstrual cups can last up to 12 years. They are safe and easy to use: dump, rinse, and reinsert a cup. Reusable Pads: These are thin and flexible, but can absorb more than a regular disposable pad.

It's Sustainable

Period panties made from materials like sustainably grown organic cotton or bamboo aren't only luxuriously comfortable—they're also helpful to Mother Earth. Moreover, opting for reusable products instead of disposable ones can keep tons of trash from ending up in landfills or in the ocean.

While opting for period panties is a reliable way to reduce paper waste, it doesn't do much when it comes to controlling period odor. Those panties can get stinky.

Natural period products like organic pads and tampons, menstrual cups, and wipes are the best options because they're nontoxic and made more sustainably than traditional products that use plastics and harsh chemicals, along with other no-nos.

Pads, followed closely by tampons, are the most frequently chosen period product for maintaining menstrual hygiene.

The average cost of menstrual products was $20 per cycle as of January 2021, according to National Organization for Women, before inflation hit decade-highs. That added up to an estimated $200 to $300 per year and thousands of dollars over the course of a lifetime.